Insights.
Occasional essays from the practice — the kind we would want to read if we were the one picking up the phone. Constrained to questions we have been asked, judgments we have made, or things we have stopped believing.
The list below is short by design. Each entry carries the question the essay is answering, the position taken, and the conditions under which the position would change — so a reader can disagree with the reasoning on the page.
- Cadence
- When there is something to say.
- Length
- Short. Five minutes at most.
- Voice
- First person, position taken.
01 · Essays
The current list, in three entries.
What we have written down so far. Each card carries the question the essay is answering, a brief lede, and the rough time it takes to read it once.
Loading essays…
02 · Subscribe
Insights in your inbox.
Drop an email and we will send a note when a new essay goes up — never more often than that. Sparse by design, closed-loop when we have something to say.
03 · Begin
If something we wrote resonates, the conversation starts with a brief.
Two paragraphs is plenty. We will reply with whether the engagement is one we should take on — and, when it is, how we would propose to scope it.